Repository: coreyhaines31/marketingskills

Stars: 21731

CLAUDE.md Copy Chapter

AGENTS.md

README.md Copy Chapter

Marketing Skills for AI Agents

A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.

Built by Corey Haines. Need hands-on help? Check out Conversion Factory — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to Swipe Files. Want an autonomous AI agent that uses these skills to be your CMO? Try Magister.

New to the terminal and coding agents? Check out the companion guide Coding for Marketers.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

Run into a problem or have a question? Open an issue — we're happy to help.

What are Skills? Copy Chapter

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a marketing task and apply the right frameworks and best practices.

How Skills Work Together Copy Chapter

Skills reference each other and build on shared context. The product-marketing-context skill is the foundation — every other skill checks it first to understand your product, audience, and positioning before doing anything.

┌──────────────────────────────────────┐
                            │      product-marketing-context       │
                            │    (read by all other skills first)  │
                            └──────────────────┬───────────────────┘
                                               │
    ┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐
    ▼              ▼             ▼             ▼             ▼              ▼              ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐
│  SEO &   │ │   CRO    │ │Content & │ │  Paid &    │ │ Growth & │ │  Sales &    │ │ Strategy  │
│ Content  │ │          │ │   Copy   │ │Measurement │ │Retention │ │    GTM      │ │           │
├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
│seo-audit │ │page-cro  │ │copywritng│ │paid-ads    │ │referral  │ │revops       │ │mktg-ideas │
│ai-seo    │ │signup-cro│ │copy-edit │ │ad-creative │ │free-tool │ │sales-enable │ │mktg-psych │
│site-arch │ │onboard   │ │cold-email│ │ab-test     │ │churn-    │ │launch       │ │customer-  │
│programm  │ │form-cro  │ │email-seq │ │analytics   │ │ prevent  │ │pricing      │ │research   │
│schema    │ │popup-cro │ │social    │ │            │ │          │ │competitor   │ │           │
│content   │ │paywall   │ │          │ │            │ │          │ │             │ │           │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
     │            │            │              │             │              │              │
     └────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
                        │
         Skills cross-reference each other:
           copywriting ↔ page-cro ↔ ab-test-setup
           revops ↔ sales-enablement ↔ cold-email
           seo-audit ↔ schema-markup ↔ ai-seo
           customer-research → copywriting, page-cro, competitor-alternatives

See each skill's Related Skills section for the full dependency map.

Available Skills Copy Chapter

<!-- SKILLS:START -->
| Skill | Description |
|-------|-------------|
| ab-test-setup | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.... |
| ad-creative | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... |
| ai-seo | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... |
| analytics-tracking | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... |
| aso-audit | When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO... |
| churn-prevention | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... |
| cold-email | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... |
| community-marketing | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a... |
| competitor-alternatives | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... |
| content-strategy | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... |
| copy-editing | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the... |
| copywriting | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... |
| customer-research | When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer... |
| email-sequence | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
| form-cro | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
| free-tool-strategy | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
| launch-strategy | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
| lead-magnets | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
| marketing-ideas | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
| marketing-psychology | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
| onboarding-cro | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
| page-cro | When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing... |
| paid-ads | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... |
| paywall-upgrade-cro | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... |
| popup-cro | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... |
| pricing-strategy | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... |
| product-marketing-context | When the user wants to create or update their product marketing context document. Also use when the user mentions... |
| programmatic-seo | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... |
| referral-program | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
| revops | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.... |
| sales-enablement | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also... |
| schema-markup | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... |
| seo-audit | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... |
| signup-flow-cro | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
| site-architecture | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... |
| social-content | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
<!-- SKILLS:END -->

Installation Copy Chapter

Option 1: CLI Install (Recommended) Copy Section

Use npx skills to install skills directly:

Install all skills

npx skills add coreyhaines31/marketingskills
Install specific skills

npx skills add coreyhaines31/marketingskills --skill page-cro copywriting
List available skills

npx skills add coreyhaines31/marketingskills --list

This automatically installs to your .agents/skills/ directory (and symlinks into .claude/skills/ for Claude Code compatibility).

Option 2: Claude Code Plugin Copy Section

Install via Claude Code's built-in plugin system:

Add the marketplace

/plugin marketplace add coreyhaines31/marketingskills
Install all marketing skills

/plugin install marketing-skills

Option 3: Clone and Copy Copy Section

Clone the entire repo and copy the skills folder:

git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .agents/skills/

Option 4: Git Submodule Copy Section

Add as a submodule for easy updates:

git submodule add https://github.com/coreyhaines31/marketingskills.git .agents/marketingskills

Then reference skills from .agents/marketingskills/skills/.

Option 5: Fork and Customize Copy Section

1. Fork this repository
2. Customize skills for your specific needs
3. Clone your fork into your projects

Option 6: SkillKit (Multi-Agent) Copy Section

Use SkillKit to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):

Install all skills

npx skillkit install coreyhaines31/marketingskills
Install specific skills

npx skillkit install coreyhaines31/marketingskills --skill page-cro copywriting
List available skills

npx skillkit install coreyhaines31/marketingskills --list

Upgrading from v1.0 Copy Chapter

Skills now use .agents/ instead of .claude/ for the product marketing context file. Move your existing context file:

mkdir -p .agents
mv .claude/product-marketing-context.md .agents/product-marketing-context.md

Skills will still check .claude/ as a fallback, so nothing breaks if you don't.

Usage Copy Chapter

Once installed, just ask your agent to help with marketing tasks:

"Help me optimize this landing page for conversions"
→ Uses page-cro skill
"Write homepage copy for my SaaS"
→ Uses copywriting skill
"Set up GA4 tracking for signups"
→ Uses analytics-tracking skill
"Create a 5-email welcome sequence"
→ Uses email-sequence skill

You can also invoke skills directly:

/page-cro
/email-sequence
/seo-audit

Skill Categories Copy Chapter

Conversion Optimization Copy Section

Content & Copy Copy Section

SEO & Discovery Copy Section

Paid & Distribution Copy Section

Measurement & Testing Copy Section

Retention Copy Section

Growth Engineering Copy Section

Strategy & Monetization Copy Section

Sales & RevOps Copy Section

Contributing Copy Chapter

Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

See CONTRIBUTING.md for guidelines on adding or improving skills.

License Copy Chapter

MIT - Use these however you want.